Fight off cold symptoms faster with Webber Naturals Echinacea, a potent 20:1 standardized extract made from organic Echinacea purpurea grown in British Columbia’s pristine Okanagan Valley. Traditionally used in herbal medicine, echinacea helps relieve symptoms and reduce the duration of upper respiratory tract infections such as the common cold. This high-strength formula is conveniently delivered in easy-to-swallow softgels.